maandag 11 augustus 2008

The Concept

The associates of Marriott are trained to go above and beyond for the customers of Marriott. It’s their job to make sure guests have the best possible experience while staying in the hotel. As a global company with 3,000 lodging properties in 68 different countries and territories, Marriott has guests who vary in background, language, tradition, religion and cultures. Marriott tries to make their guests feel like at home as far as they possibly can.
Marriott operates and franchises hotels under 15 different brands. All the brands provides a standard packing of services what have to be in all the hotels and also a packing of their own services. The brands can be very luxurious or more moderate. Because of the different places en themes of Marriott hotels, every brand breathes another atmosphere.


From the day J. Willard Marriott and his wife opened their first nine-seat root beer stand consistent quality and customer-focused innovation have been hallmarks of the company. Prior to its entrance into the timeshare arena, Marriott studied the industry very carefully. In listening closely to the shared experiences of existing owners, it became clear that the timeshare concept had great potential, but in practice was often poorly executed.
By applying its integrity and customer care to the timeshare industry, Marriott demonstrated that a respected hospitality company could be successful in this area without diminishing its brand image. As a natural extension of Marriot’s core lodging business, its vacation ownership offering became an endorser product that actually enhanced owners’ and guests’ perception of the company and created unprecedented customer loyalty.

In keeping with Marriott’s most cherished tradition of service, the Marriott Hotels & Resorts brand is, itself, a fresh take on luxury, providing detail-oriented personal and dependable service. From the luxury features you expect to the smallest details that delight, JW Marriott prides itself in providing those unexpected touches that elevate each guest’s stay.

Marriott's commitment to global diversity is illustrated by the workforce of Marriott. The workforce mirrors the demographic trends that we see in the communities today. Marriott prides it selves in embracing the unique talents, perspectives and backgrounds of their associates, their greatest asset. Marriott's 151,000 associates hail from many nations, speak more than 50 languages and work under the Marriott banner in 68 countries and territories around the world. Simply stated, more than half of our workforce is comprised of minorities and women. Whether it's Marriott’s high standard of customer service, nurturing the communities in which they live and do business, or providing their associates with a clear path for growth and opportunity, Marriott's "spirit to serve" philosophy is the common thread that is woven through the business of Marriott.

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