To answer our main question, and its sub-questions, we did some research online and went to see the actual hotel by our own eyes. Our conclusion is that the Marriott hotel and all of its brands are all about the customer experience; striving for the best and highest is there main goal. By making the guests feel at home it resulted in a huge international name in the lodging business over the years.
Marriott’s marketing mix is globally the same, and is therefore unique in its kind. The hotels are located in all kinds of places, to attract every sort of customer and reach the biggest group of guests. Promotion of the Marriott is nowadays done by the internet, this being one of the most important ways to promote a brand. Of course the old-fashioned way is still being executed; TV-commercials, flyer, brochures etc., this to reach the maximum amount of potential guests to stay in their hotels. The core product of the Marriott is their hotels, or better specified, their rooms. Marriott has different kind of hotels with all different styles. All of the brands have the same concept, but they are specified to places and target group. We think that that is what the Marriott makes so strong. They have one concept, but they found a way to make that concept work in different places and for different people. That way they can attract a lot of customers. Every Marriott brand has a different price. That's because the different brands want to attract different people. And this formula makes the Marriott so popular; it is a place for every kind of customer.
The concept of the Marriott is already working in the Netherlands, since the firm has several locations and is therefore successfully functioning. Although it hails a different kind of guest, because of the fact that an American guest has not the same needs as a European or Dutch guest, the Marriott is good in adjusting and getting the best result out of it.